# How to send a campaign?

### Choose the channel that fits your purpose.

Once you are logged in, click on **Create new campaign** button, and you will be prompted with the following screen to choose your channel and fill in a campaign name.

Nomsa is a multi-channel messaging service that allows you to send messages through 3 channels:

* [Email](https://guide.nomsa.gov.kh/campaign-guide-email)
* [SMS](https://guide.nomsa.gov.kh/campaign-guide-sms)
* [Telegram](https://guide.nomsa.gov.kh/campaign-guide-telegram)

However, do not that each channel has its own setup so do navigate to the specific section to find out more.

***Campaign name** is simply for your own record purposes, it does not appear in the email you send to the public.*

<figure><img src="https://2152951736-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FokkzQYtJVcUXvcEivC85%2Fuploads%2Fhs0A0fmLPnNVIRFrerDe%2Fimage.png?alt=media&#x26;token=325d7f23-328d-4f6d-a173-3d131981c1b1" alt=""><figcaption></figcaption></figure>

Once you've chosen your channel, please follow the following steps:

### Step 1: Create a message template

<figure><img src="https://2152951736-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FokkzQYtJVcUXvcEivC85%2Fuploads%2FSOe4W43sgGTFXgPexuUU%2Fimage.png?alt=media&#x26;token=780a8068-8c54-48c5-8876-3ed2321046be" alt=""><figcaption></figcaption></figure>

Nomsa allows you to control how much each message is personalised. Message templates can be used in a few ways:

| **Message Template**                                                                                    | **Use Cases**                |
| ------------------------------------------------------------------------------------------------------- | ---------------------------- |
| No `{{ }}`                                                                                              | Generic message for everyone |
| Mostly standardised content with a few keywords like `{{name}}` `{{item}}` for fields that are relevant | Appointment reminder         |
| `{{keyword}}`                                                                                           | Unique message for everyone. |

{% hint style="warning" %}
Nomsa has implemented **a universal footer** for all email campaigns in order. Please go to our [unsubscribe page](https://guide.nomsa.gov.kh/campaign-guide-email/email-campaigns-basics/understanding-unsubscriptions) to learn more about this feature.
{% endhint %}

### Step 2: Set up a contact list in CSV format

<figure><img src="https://2152951736-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FokkzQYtJVcUXvcEivC85%2Fuploads%2FBmaLMI4lvjEygzVVJexI%2Fimage.png?alt=media&#x26;token=952f2f1b-1eb8-4ab8-9028-38cf3a0c93e9" alt=""><figcaption></figcaption></figure>

Most of our users have an internal database that includes all of their contacts. You can export the contact list in a CSV file.\
\
If you are not sure what to include in your CSV file, you can `Download a sample .csv file` in the step for uploading the recipient list in CSV format.

Note the following points to ensure that the details in your CSV file are correctly displayed in your email:

* Make sure there is a field called **recipient** that will contain the phone number or email address.
* Make sure the headers are in **lowercase.**
* Your email should be formatted like **<bopha@gmail.com>**.
* Phone number should be formatted like 1234567894 with no space, no dash, and no +855

{% hint style="danger" %}
*Take note to remove recipients who previously requested to unsubscribe from your communications.*
{% endhint %}

### Step 3: Send your campaign

You can test the message by sending it to yourself. When you are satisfied with it, go ahead and send your campaign.

## Remove Duplicates in Excel

{% hint style="info" %}
Nomsa does not remove duplicates for recipients in view of some use cases that require sending unique messages to the same individual multiple times. **Scroll down** to the **Remove Duplicates in Excel** section to find out how to remove duplicates in excel\*\*.\*\*
{% endhint %}

Select your data > go to **Data** > **Remove duplicates** > **select all columns** > click **OK.**

For comprehensive instruction on duplicate removal, please go to [Microsoft Excel Support Page](https://support.microsoft.com/en-us/office/find-and-remove-duplicates-00e35bea-b46a-4d5d-b28e-66a552dc138d).

<figure><img src="https://2152951736-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FokkzQYtJVcUXvcEivC85%2Fuploads%2FskDrcipEFOYYHkhG774y%2Fimage.png?alt=media&#x26;token=b3bb7c38-7d6c-491a-bea0-be21d09a2f19" alt=""><figcaption></figcaption></figure>